yumana

Innovation Management

Corporate innovation

Do you want to acculturate your teams to innovation?

Use the Yumana platform to effectively tap into the collective intelligence of your people and collectively achieve your innovation goals. Establish systemic innovation governance within your organization to develop and improve the products and services that meet your strategic ambitions.

Corporate Innovation - definition and objectives

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What is corporate innovation
and why get started?

Corporate innovation is a collective approach that enables you to achieve your innovation goals by involving company workforce or external stakeholders (suppliers, customers, start-ups, etc.). A corporate innovation program is divided into several phases, from brainstorming to large-scale deployment.

Unlike innovation challenges, which are often short-lived, corporate innovation programs are long-term. They may also include call for ideas or ideation challenges to stimulate the process and increase participants' involvement in specific issues.

Corporate innovation can have a wide range of objectives: to acculturate your ecosystem to innovation, to accelerate the emergence of innovative solutions, to stimulate community engagement, to encourage continuous improvement, and so on.

Launching an innovation management software

How can an innovation management software help you succeed?

Step by step

Screenshot of an innovation challenge platform’s homepage

The keys to successful corporate innovation

The aim of corporate innovation programs is to turn your target audience into committed stakeholders in your innovation strategy. Implementing your corporate innovation program requires a period of thorough reflection and preparation.

Several key factors will ensure the success of your corporate innovation program:

  • Build strong sponsorship: ensure that top management is committed to your approach by involving them in your innovation strategy from the outset.
  • Choose a tool that’s easy to customize: choose an innovation management software that is easy to configure, meets your challenges and allows you to closely monitor the ROI of your program.
  • Define the terms of your program in advance: stakeholders, selection criteria, process stages and motivational drivers: clearly define the framework and governance of your program and communicate transparently at every stage.
  • Reward your participants: build a lasting culture of innovation by rewarding contributors and highlighting the successes of your participants.
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Screenshot of the description page of an corporate innovation

Step 1: Designing your corporate innovation program

This first stage will determine the success of your participative innovation program.

Before you start, make sure you define the following elements:

  • The vision and objectives of your program must be in line with your strategic challenges and take into account the concerns of your target audience: reducing your environmental impact, generating new business, improving your operational performance, etc. To engage your participants in the long term, make sure you communicate these elements clearly and transparently.

  • Defining the key indicators for your program in advance will enable you to monitor the success of your program in real time. It will also help you focus your efforts on the most promising initiatives for your business and identify the roadblocks that need to be overcome.

  • Centralized or managed autonomously by several entities, the governance of your corporate innovation program is a key element in the success of your approach. It will depend, among other things, on how your company is organized, your history and the challenges you face. To ensure that your program runs smoothly, don't forget to involve the relevant stakeholders in your program and clearly define their role in the process.

  • To build an effective operating model, you need to have the structure of your program in mind. Define the different stages that will make up your approach: gathering and evaluating ideas, setting up teams, and the milestones that will mark your process. You'll certainly need to adapt your model along the way; for greater agility, don't forget to include a continuous feedback system throughout your program.

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Screenshot corporate innovation

Step 2: Collect as many ideas as possible with an innovation management software

Once your program is up and running, your target audience can finally share their contributions. Not getting enough participation?

Here’s how to boost idea generation:

  • Idea submission made easy, duplicate ideas identification, content enriched... Innovation management softwares offer a range of benefits to support your corporate innovation program. Voted 'Best Ease of Use 2023' by Capterra, the Yumana Suite includes a host of new features to boost idea generation, such as integrated brainstorming and the intelligent creation of multi-disciplinary teams.

  • Innovation is a concept that can impress the audience you want to engage, and some people may be reluctant to participate for fear that their idea will be rejected. To avoid this, actively promote your approach and emphasize that your program is a safe place for them to express their ideas. You can even go one step further with Darwin, the intelligent assistant built into Yumana, which provides live advice to your participants and helps them enrich their ideas with value-added contributions.

  • It can be difficult for your target audience to get involved without a little help. To increase participant engagement in your corporate innovation program, launch ideation campaigns on engaging topics. The Yumana platform makes it easy managing your programs and challenges on a single platform.

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Screenshot Darwin

Step 3: Rely on your innovation management software to evaluate and select the best ideas

There are many criteria involved in selecting the best ideas shared by your target audience.

Discover the tools at your disposal to identify the initiatives with the greatest potential:

  • These three selection tools are typically used in stages. First, your contributors self-assess using scorecards that you customize to reflect your strategic issues. You can then make a preliminary selection before putting the various submissions up for a public vote, giving decision-making power back to your communities. If the issues you're addressing require a certain area of expertise, don't hesitate to bring in experts to help you select the best ideas.

  • Some innovation management softwares offer additional selection tools to help you choose the initiatives with the greatest potential. Yumana's solution includes Darwin, an intelligent decision assistant. Powered by AI and enriched in real time with data from your platform, it assigns a score out of 100 to the ideas collected, allowing you to quickly identify the initiatives most likely to address your challenges.

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Screenshot of the training video page

Step 4: Turn selected ideas into projects

You've found THE nugget to develop.

To facilitate project completion, your innovation management software needs to provide a dedicated project management area:

  • Before you start managing projects, you need to define the different phases that make up the process of turning your ideas into projects: this is called a workflow. To move from one phase to another, validation is usually required. This allows you to get additional information when you need it and track the progress of selected projects. The Yumana Suite allows you to develop customized workflows that are fully aligned with your defined acceleration process. To facilitate the transition from one stage to the next, the progress of projects through the workflow is transparent to users.

  • Transforming the ideas you select into projects that add value to your business requires collaboration among the various stakeholders. To ensure the success of your developments, it is essential to have a workspace where your teams can share ideas and plan the stages of their project.

    Yumana provides your teams with a complete collaborative workspace, including numerous tools dedicated to project management:

    • A private conversation thread for your teams,
    • A planning tool,
    • A task manager (private and public),
    • A document sharing system,
    • Budget tracking to compare costs and value generated by your program, etc.
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Screenshot of the winners' presentation page

Step 5: Accelerate project adoption with your innovation management software

Your projects are now developed and beginning to bear fruit. Want to amplify their impact on your organization?

Discover the tools available to you:

  • Once turned into projects, some ideas have the potential to deliver significant value to your entire organization. The project review provides a detailed summary of the actions taken from idea to project completion. It should enable your teams to analyze the added value of the ideas developed, the obstacles encountered during development, and the potential applications of the project. With this tool, employees can learn about successful projects in your organization and choose to implement them locally. For even more control over the content shared with your teams, the Yumana Suite allows you to manage your project reviews directly from your platform, customize their content and display to suit your needs.

  • The easier it is to scale a project, the easier it is to deploy. To accelerate industrialization in your organization, your teams need to have all the required tools. The Yumana Suite allows you to publish deployment kits: designed to highlight project challenges and facilitate implementation, they are available directly on your platform and accessible to all. Teams that want to deploy projects can gather all information and then communicate directly with the experts about the resources they need, ask for their feedback, etc.

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Customer testimonials

They launched their innovation management software with Yumana

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For several years now that we have been working and cooperating together, we have found in these teams availability, reactivity, energy, listening, technicality and empathy.

Customer Success Stories

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FAQ

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All you need to know to succeed
at corporate innovation

  • To ensure the success of your corporate innovation program, you need to master 4 key areas:

    1. Sponsorship: Before launching your corporate innovation program, make sure your top management supports your approach, shares your strategy with your stakeholders, and defines clear objectives.
    2. Process: Identify the various stakeholders in the process early on. Define and communicate the terms of the program (selection criteria, process steps, and motivational drivers to be prioritized).
    3. Recognition: Reward the participants in your program and highlight their successes in creating a lasting culture of innovation.
    4. Tools: Choose a dedicated innovation management software that can bring together and connect your stakeholders in your corporate innovation program. Make the most of all the tools available: customized workflows, decision-making assistance, value management, etc.
  • Unlike challenges, launching a corporate innovation program without a tool is impossible for several reasons:

    • A corporate innovation program gives your participants the opportunity to share ideas throughout the year in response to your continuous improvement challenges. As a one-stop shop for your innovation management, a corporate innovation platform allows you to bring together all the contributions in a dedicated space, making it easier to manage your program.
    • In particular, the volume of ideas to be processed is usually considerable. Without decision support (scorecards, potential innovation index, evaluation by a community of experts, etc.), it will be very difficult to select the best ideas.
    • What's more, a corporate innovation program is more than just collecting and selecting high-potential ideas. It's also about giving all your stakeholders the ability to track the progress of projects and promoting successful collaborations and the results they bring to your business. A platform like the Yumana Suite is designed to manage every stage of your innovation portfolio.
    • Lastly, embarking on a corporate innovation program without a proper innovation management software means missing out on hundreds of feedbacks from companies with similar challenges to your own. By choosing an innovation management software, you benefit from both a scalable tool and a large network of innovation managers to share ideas with.
  • Engaging your participants is critical to the success of your corporate innovation program. There are several tools you can use to ensure the participation of your target audience:

    • Analyze your structural and organizational context: Before offering financial incentives to increase your target audience's participation, identify the drivers you can activate to increase your participants' motivation. Whether it's social recognition, gamification, or collective rewards, the drivers are numerous and require in-depth analysis of how your target audience operates.
    • Engage your communities: Choose a platform that considers the interests of your different communities. Some platforms, such as the Yumana Suite, allow you to personalize your platform's home page based on your users' browsing data. The information presented to your users is tailored to their interests, increasing their willingness to participate in your corporate innovation program.
    • Keep your participants informed: Some innovation management softwares, like the Yumana Suite, allow you to communicate directly with your audience. For example, you can send newsletters through the platform or notify participants in real time about news from the corporate innovation program.
  • Each innovation management software offers different ways to open your programs to external stakeholders. In the case of Yumana, the platform allows you to open your corporate innovation program to different external stakeholders:

    • Partners: start-ups, universities, ngo’s, incubators... different types of partners are available to you in the Yumana suite. You can enrich contributions by integrating new or long-standing partners into your corporate innovation program.
    • Your customers: You can invite your customers to participate in your corporate innovation program. It is recommended that you only include them in calls for ideas that are launched as part of your program to ensure their participation.
    • Your suppliers: Want to include your suppliers in your corporate innovation program? No problem. Through your platform, you can offer them the opportunity to exchange views on key issues and strengthen your relationships.
    • Other external stakeholders: Some companies choose to include external calls for projects that are open to all types of applications. To learn more, visit our Open Innovation page.

Our innovation management solutions

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Innovation challenge

Launch calls for ideas campaigns to quickly identify concrete and innovative solutions to deploy.

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Open innovation

Turn your external communities into key stakeholders committed to your growth

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All innovation management resources

Resources

Our resources to help you launch
your corporate innovation program

Innovative ideas: how do you spot them and turn them into reality?

Yumana shares some tips on how to identify an innovative idea and assess its implementation potential.
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What does disruptive innovation mean?

Yumana gives you the keys to understanding what a disruptive innovation is and measuring the effects it can produce.
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What are the different types of innovation?

Decoding types of innovation: Yumana provides a benchmark and a practical guide for innovation professionals.
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Ready to launch your innovation management software?

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Want more information about our solution? Let's talk! I'd like to learn more about your innovation challenges.

—Vincent JAMET,
SDR at Yumana

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